State of Maryland - DHCD - Office of Management Services

PUBLIC AFFAIRS SPECIALIST

State of Maryland - DHCD - Office of Management Services·Maryland, US

Projected AI Stack

Based on our analysis of Public Relations Specialists positions

6.7Very High AI Upgrade Potential
CLClaudePress release drafting, media pitches, talking points for executivesdaily
PXPerplexityMedia landscape monitoring, journalist profiling, news trend trackingdaily
MCMicrosoft 365 CopilotMedia coverage reports, stakeholder briefings, event communicationsweekly
CACanva AIPress kit visuals, social media graphics, event materialsweekly

Projected Workflow

How AI is expected to reshape this role

AI-assisted

Press release and media pitch writingClaude
Media monitoring and coverage analysisPerplexity
Media analytics reports and performance summariesMicrosoft 365 Copilot

Human-led

Journalist relationship building and direct outreach
Crisis communications management and response
Spokesperson coaching and media training
Event coordination and on-site media management

This AI stack and workflow map are projected by UpgradedJobs based on occupational analysis, not stated by the employer. They reflect how AI tools are transforming Public Relations Specialists roles today.

About the role


GRADE
12 \r\n
Main Purpose of Job
The Communications Assistant will serve as the primary backup to the Customer Service Manager/Ombudsman, responding to customer inquiries via phone, email and social media.\r\nMaintaining files and records of agency resource information, and disseminate such information accordingly to the public.\r\n\r\nThe incumbent will also assist in the development of public relations materials and disseminate communications materials to the media, stakeholders and constituents, including but not limited to articles, press releases, social media content and videos. Support marketing and communications staff on special projects as needed; and, update the Department website and social media on a regular basis.
MINIMUM QUALIFICATIONS
Education: A Bachelor’s degree from an accredited college or university with at least 30 semester credit hours in one or more of the following subjects: English, journalism, public relations, writing or other similar and related areas of study.\r\nExperience: None.\r\nNotes:\r\n1. Candidates may substitute experience in public information, public relations, journalism or other related experience in publicity or promotional work on a year-for-year basis for the required education.\r\n2. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer in public affairs specialist classification or public affairs specialty codes in the information and arts field of work on a year-for-year basis for the required experience and education.\r\n
LICENSES, REGISTRATIONS AND CERTIFICATIONS
NOT APPLICABLE. \r\n

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Listed on UpgradedJobs · Originally posted on JobAps

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