Copywriter, Content & Program Marketing

Techtarget, Inc·Massachusetts, US

contenttoday

Projected AI Stack

Based on our analysis of Writers and Authors positions

⚡ Very High AI Upgrade Potential

CLClaudeCopy drafting, headline variations, A/B test copydaily

JAJasperMarketing copy generation, ad copy frameworksdaily

GRGrammarlyBrand tone consistency, style enforcementdaily

SSSurfer SEOSEO-optimized content structure and keyword densityweekly

Projected Workflow

How AI is expected to reshape this role

AI-assisted

Draft marketing copyClaude

Ad copy and campaign variationsJasper

SEO content optimizationSurfer SEO

Tone and style editingGrammarly

Human-led

Brand voice finalization

Creative concept development

Stakeholder feedback integration

This AI stack and workflow map are projected by UpgradedJobs based on occupational analysis, not stated by the employer. They reflect how AI tools are transforming Writers and Authors roles today.

About the role

Position Overview

TechTarget is seeking a copywriting professional to join the marketing division that focuses on driving the success of sponsored programs and analyzing audience trends. The ideal candidate will have a genuine interest in writing promotional email copy for enterprise technology markets, as this responsibility is central to the role.

Key Responsibilities

Write brief marketing email promotions and abstracts about sponsored content (white papers, reports, infographics, webcasts, etc.) to maximize lead capture for lead generation campaigns on a daily basis.
Write email copy encouraging audience participation in TechTarget’s market research surveys on a weekly basis.
Become a topic specialist in your designated market – collect market statistics, study technology trends and drivers, and develop effective positioning and messaging that resonates with your audience.
Analyze performance data of email campaigns to develop copywriting best practices and audience insights (e.g., click-thru rates, conversion rates, open rates).
Examine top converting content and topic trends on our editorial sites (SearchSecurity.com, SearchCloudSecurity.com, SearchNetworking.com) to understand market assignments.
Contribute to a marketing team specializing in information technology trends, insights, and education.
Assist Team Leads and Directors with various marketing projects—including vendor content assessments, copy evaluation, e-guide creation, and campaign optimization.

Required Qualifications

Bachelor's degree (with a concentration in marketing or business preferred);
0-2 years of marketing experience;
Proven written and verbal communication skills;
Exceptional direct response email marketing copywriting ability;
Ability to produce compelling copy free of typos/grammar issues in a fast-paced, deadline-driven environment;
Strong multi-tasking and time management skills;
Ability to work independently;
Strong attention to detail;
Demonstrated success in team environments;
Experience in high-tech marketing is a plus.